# Automated

- [Abandoned Cart](/messaging/automated/abandoned-carts.md): Send messages that encourage customers to come back to your store when they add items to their shopping cart but don’t complete a purchase.
- [Custom](/messaging/automated/custom.md): Tap into API mappings for the shopping carts we support and create any type of "if this, then do that" messaging solution for your store.
- [Customer Retention](/messaging/automated/customer-retention.md): Create automated messages to send on any time interval. Great for prompting reorders and reconnecting with your customers.
- [Customer Rewards](/messaging/automated/customer-rewards.md): Engage your most loyal and frequent shoppers by sending messages when purchase criteria is met. Use automated communication to drive more sales and strengthen customer relationships.
- [New Customers](/messaging/automated/new-customers.md): Automatically welcome new customers with an e-mail when they sign up for a new account in your store.
- [First-Time Buyers](/messaging/automated/first-time-buyers.md): Send timely targeted emails to customers who place their first order. When a customer places an order, our system will verify that the customer has made their first purchase, and trigger an email.
- [Invoices](/messaging/automated/invoices.md): Replace default invoice emails from your e-commerce provider with templates customized to your company’s brand.
- [Order Updates](/messaging/automated/order-updates.md): Alert your customers automatically when order statuses change. Trigger for backorders, pending shipments, cancellations etc.
- [Order Verifications](/messaging/automated/order-verification.md): Stay proactive with orders that could be fraudulent or need special care. With order verification workflows, you can send messages to customers or staff when specific order criteria are met.
- [Product Reviews](/messaging/automated/product-reviews.md): Request product reviews to get feedback, inform new customers, and drive organic search traffic to your site.
- [Product Triggers](/messaging/automated/product-triggers.md): Product trigger workflows are useful in situations when online retailers need to automatically follow up after the sale when certain products are bought. With product trigger workflows, store owners c
- [Smart Coupons](/messaging/automated/smart-coupons.md): Smart Coupons give you the control you need to trigger messages with the logic that stays in line with your business goals.