Tap into API mappings for the shopping carts we support and create any type of "if this, then do that" messaging solution for your store.

Why you should use it

Craft any custom messaging rules you need to connect with your customers or staff to streamline tedious processes.

If this, then do that...

Every online business is different. Trigger email messages when customers of a certain group checkout, transactions occur in a geographic location or when orders go from one order status to another. Create workflow rules that cater to your store’s processes and be more efficient.

  • Use for custom backorder notifications, internal messages and more

  • Focus on specific customer groups, order statuses, and/or purchase amounts

  • Add any combination of values and filters to initiate a message

How to get started

  1. Login to your account

  2. Click the Add New in the bottom left corner

  3. Select ‘Add Workflow’

  4. Select ‘Marketing’

  5. Choose ‘Custom Workflow’

  6. In step 1, toggle desired settings

  7. In step 2, add your conditional logic by constructing any combination of API mappings

  8. In step 3, add the name, email and subject customers will see when the message arrives

  9. Select a starter template to use, or add content using the WYSIWYG editor

  10. In step 4, confirm settings and activate

Dashboard overview

The overview dashboard will show all-time historical stats for the workflow, no matter if rules have been deleted.

  • Messages pending – count for pending e-mails that are scheduled to be sent

  • Messages sent – count for sent messages

  • Opens – number of times messages have been opened

  • Clicks – number of times messages have been clicked

  • Conversions – number of conversions resulting from this type of workflow

  • Revenue – total sales attributed to this type of workflow

  • Activity chart – weekly view of sent messages


The logs area of this workflow will display log events between specific date ranges.

  • Pending – shows messages that validated based on rule criteria and are scheduled to be sent.

  • Sent – shows information about messages that have been sent as a result of meeting rule criteria.

  • Conversions – displays relevant conversions as a result of a workflow message triggering.

  • Blocked - listing of email addresses that did not qualify for defined rule criteria.

Conditional logic

  • And/Or – structures the conditional logic for the rule

  • API Mappings – available meta for a shopping cart’s API

  • Conditions – is, is not, greater than, less than, contains, does not contain, begins with, ends with

  • Conditional Value – text, date or integer

    • Use one asterisk * to trigger any qualifying value

  • Construct as many conditional logic rows as necessary

Advanced custom meta

We have several advanced meta-logic variables that can be used in custom workflows for situations where standard platform meta needs an additional layer of control.

  • Order Status Was – the previously saved order status used in conjunction with the current one

  • Customer Has Spent – historical purchase amounts

  • Customer Order Count – historical number of orders

More information


  • All shopping carts are supported by this messaging workflow.

Last updated