# Customers ### Customer list When the Customer menu nav item is selected, it will show the customer list from the store. This is sorted by the last order ID. ### Customer details On click of any customer ID, it will link to the customer details. Here, you can view information about your customers. It will display what customer segment(s) they are part of and their opt-in preference. Other metrics include: * Lifetime orders * Lifetime sales * Total products purchased * Top 10 purchases * Latest orders * Workflow stats * Average purchase frequency * Conversion rate * Conversion totals #### Opt-In preferences At checkout, we update the customer's opt-in preference for email marketing. If the customer later wants to unsubscribe, they can do so on their end after receiving a message from our system or you can manually unsubscribe them using the drop-down in the customer information widget. #### Customer profile information In accordance with GDPR, if a customer requests information about the information being collected you may send them their profile information. This link is only accessible to the customer and they can erase all data or update their preferences. ### Segments Creating customer segments is a powerful way to identify and target customers for marketing. Using our comprehensive logic builder, a store owner has the ability to tap into a store's API mappings and segment users on various criteria. After creation, they can be used to send on-demand messages as needed. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://support.cartmojo.com/store-connection/customers-1.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.