# Customer Rewards

### Why you should use it

{% hint style="success" %}
Reward your best customers with coupons and promos that will drive repeat business.
{% endhint %}

**Give perks to your VIP’s**

Give your best customers exclusive access to promotions, added rewards, or coupons. Set criteria based on a variety of factors like total spent, buy one get one, average purchase size**,** and much more. When triggered, your email message will be sent automatically.

* Reward your best customers and drive sales
* Trigger timely messages when a reward criteria is met
* Add unlimited rules for important customer milestones

### How to get started

1. Login to your [account](https://app.vextras.com/)
2. Click the **Add New** in the bottom left corner
3. Select **Add Message**
4. Select **Automatic**
5. Select **Marketing**
6. Choose **Customer Rewards**
7. In step one, toggle desired settings
8. In step two add the name, email and subject customers will see when the message arrives
9. Choose a starter template to use, or add content using the email editor
10. In step three, confirm settings and activate

### **Dashboard Overview**

The overview dashboard will show all-time historical stats for the workflow, no matter if rules have been deleted.

The overview dashboard will show all-time historical stats for the workflow, no matter if rules have been deleted.

* Messages pending – count for pending e-mails that are scheduled to be sent
* Messages sent – count for sent messages
* Opens – number of times messages have been opened
* Clicks – number of times messages have been clicked
* Conversions – number of conversions resulting from this type of workflow
* Revenue – total sales attributed to this type of workflow
* Activity chart – weekly view of sent messages

### **Settings**

* Workflow name – the “friendly name” for your workflow, customers will not see this
* Send to – send to subscribers (default)
* Reward type – choose a type of reward that will activate the rule
  * Buy One Get One (BOGO) – after a customer orders a certain product(s), “x” amount of times, trigger a message
    * BOGO works off of the total number of orders, and not the number of products purchased in an order
    * For example, if you have a rule for BOGO after order #3, it will not trigger until your customer has placed 3 separate orders, no matter the quantity ordered for the product(s) specified. There could be a quantity of 10 widgets in order #1, 5 in order #2 and 7 in order #3.
  * Order Count Is – total number of orders the customer has placed
  * Spent (All Orders) – the total amount of purchases from a customer
  * Spent (Average) – average spent by a customer
  * Spent (One Order) – the total spent on one order
  * Product Order Count Is – total number of products the customer has ordered
* Send – send immediately or after time frame to trigger e.g. 30 days, 60 days, etc. Please note, the rule will not trigger until an order is completed or shipped.

Advanced

* Order Count Is - Trigger a message if a customer has an order count according to the selected count. 
* Limit Products Visible - By default, all products that were purchased are shown in the email message; if you would like to set a maximum number of products to be displayed, enable this option. 
* Price Trigger - When enabled, trigger messages based on if an order is greater than or less than a specific price level. 
* Blacklist - Enter individual email(s) or domains that you would like to prevent this workflow rule from sending to. For domain blocks, use asterisks before the domain name e.g. \*\*@domain.com. 
* Usage Limits - When activated, this setting will limit the number of emails that are sent to a customer email address. This feature does not impact other messaging workflows of its type and is only specific to the rule being created.

### **Logs**

The logs area of this workflow will display log events between specific date ranges.

* Pending – shows messages that validated based on rule criteria and are scheduled to be sent.
* Sent – shows information about messages that have been sent as a result of meeting rule criteria.
* Conversions – displays relevant conversions as a result of a workflow message triggering.
* Blocked - listing of email addresses that did not qualify for defined rule criteria.

### **More information**

* Messages will trigger when an order is completed or shipped.
* Workflow rules will trigger on any criteria that are set, regardless of when the workflow was created.

**Compatibility**

* All shopping carts are supported by this messaging workflow.